Like Sodashi’s own Megan Larsen, jewellery entrepreneur Natalie Fitch; Founder of Natalie Marie Jewellery, combines her passion with purpose to handcraft bespoke, organically-inspired jewellery.
We spoke to Natalie about the driving factors behind her now-cult brand, her biggest ‘pinch me’ moment, her tips for budding entrepreneurs and practical wellness advice.
What was your inspiration for starting Natalie Marie Jewellery?
The biggest driving factor behind Natalie Marie Jewellery (NMJ) was simply to create. I didn’t have an end goal or distinct vision in mind, I just wanted to explore my newly acquired skill set (fresh out of studying) and experiment with materials and processes. NMJ really started with me creating one-off pieces just for the sake of making – creating pieces for family or friends in mind. This organic, explorative approach still underpins my design process.
What has been your biggest ‘pinch me’ moment throughout your NMJ journey?
The last three years have seen quite rapid growth of our team and studio, and the biggest pinch-me moment I have had so far came about when gathering our team of fifteen for a group photo in our newly custom-built retail space. Stepping back and seeing a room full of dedicated, passionate and talented people, who choose to spend their days pouring love and energy into our pieces and our customers was very humbling.
What are your tips for budding entrepreneurs?
I think quite often people start out in business with just the end goal in mind; success. My advice would be to focus on the journey and the process. Inevitably, pursuing your passion and turning that into a successful venture is more often than not a long and challenging road. If you can’t find joy in what you do and value the challenges and lessons along the way, ‘success’ may elude you.
Which wellness or self-care activities do you incorporate into your everyday life?
Self-care isn’t really my strong point in all honesty. Balancing work demands alongside being a mother is a dance I am still trying to master. I am lucky that for me, recharging my batteries comes from the simplest ‘nothing’ time. I am a true homebody and nothing makes me happier than a Sunday morning at home with no plans; just my little family, some hot tea, maybe some pancakes and a record playing.
What are your current Sodashi favourites?
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